OUR WORK

This study explores financial behaviors among blue-collar workers and small traders, focusing on money transfer practices. Conducted via 22 focus groups in Delhi, Mumbai, Jaunpur, and Behrampur, it provides a window into digital banking adoption, trust in payment platforms, and remittance pain points.

This study evaluates a new advertising script for a QSR brand, focusing on its enjoyability, role casting, and brand fit. Conducted through 12 focus groups with QSR consumers, it captures reactions to storytelling, emotional connection, and positioning cues.

Conducted via 12 focus groups, this comprehensive study explores consumer expectations from Quick Service Restaurants. It maps taste preferences, dining frequency, and responses to new product concepts, focusing on key segments like regular QSR diners and occasional visitors.

This product evaluation study in the whisky category assesses consumer preference across branded and blind whisky samples. It uncovers key sensory cues and product attributes influencing likability, with insights from evolved whisky drinkers and casual consumers alike.

This study unpacks generational differences in banking service preferences. It segments consumers by age and banking behavior—spanning Value, Privileged, and Wealth Management. It identifies digital usage patterns, product gaps, and future expectations.

This study examines how print advertisements influence ungeared scooter intenders. Across 16 focus groups in Chennai, Cochin, Ahmedabad, and Ludhiana, it explores consumer actions post-ad exposure, brand associations, and preferences for models.

This study evaluates propositions aimed at attracting MUV/MPV buyers through detailed focus groups. It gathers valuable insights from car owners intending to purchase MUVs, helping refine messaging and strategies for greater impact and stronger consumer preference.

This study explores the property buying journey. Through interviews, it identifies lifestyle aspirations, builder brand awareness, and buyer pain points in property evaluation. It maps expectations from real estate developers and the role of digital and offline media.

This study captures the evolving expectations of modern car buyers, focusing on customers who purchased cars priced ₹7–20 lakhs in the past year. It delves into their appetite for advanced features, technology upgrades, purchase motivations, and overall satisfaction levels.

This study investigates the decision-making process of motorcycle buyers planning to purchase a 125cc bike within three months. It evaluates key influencers, including showroom experience, price sensitivity, brand preferences, and factors driving final decisions.

This study delves into the cataract treatment journey, exploring patient decisions surrounding intraocular lenses (IOL). The comprehensive research uncovers emotional and rational barriers, cost considerations, and brand perceptions that influence treatment choices and pathways.

This study assesses the availability and functionality of infant warmers and resuscitation devices in public hospitals. Conducted through interviews with medical heads across different facility levels, it captures the current state of neonatal infrastructure.