OUR WORK

Evaluating three narrative concepts for health food drinks (HFDs), this case study investigates appeal, clarity, fit with brand identity, and emotional resonance. The research highlights which storytelling cues best influence purchase decisions and drive loyalty in a highly competitive segment.

This healthcare study uncovers emotional and behavioral shifts post-diagnosis among Type 2 diabetes patients and caregivers. Through expert interviews and discussions, it reveals how brands, doctors, and family support shape path to disease acceptance and healthier lifestyles.

This study investigates usage behaviors and perceptions across bathroom, toilet, and floor cleaning categories. It uncovers loyalty drivers, brand differentiators, and unmet needs in products. The research offers actionable insights for packaging and refinement.

This case study explores the deeper meaning behind riding for India’s biking enthusiasts. It captures their love for long-distance rides, community bonding, and brand loyalty. The study also identifies opportunities for experiential marketing through riding events.

This research evaluates consumer reactions to life insurance propositions from top players, focusing on appeal, emotional resonance, and perceived honesty. Insights help refine messaging to reinforce trust, transparency, and promise-keeping as brand values.

This case study delves into the snacking choices of health-conscious youth and working professionals. It captures motivations, price sensitivity, and experimentation behavior around premium healthy snacks. The research reveals how quality and taste drive repeat purchase.

Targeting young female riders aged 18–24, this study investigates the emotional and functional factors influencing scooter purchases. It explores brand perceptions, the role of daily commutes, and the power of independent decision-making in choosing models.

This study explores early user feedback on a newly launched shampoo variant, focusing on purchasing behavior, triggers, and barriers. The research provides insights into perceived benefits, brand alignment, and consumer satisfaction with the bottle format.

This case study delves into the triggers, purchase patterns, and brand loyalty among users of Odonil gel air fresheners. The comprehensive findings provide valuable insights into product stickiness, longevity, and the emotional factors that truly make a home “smell like home.”

This study focuses on the emotional and habitual role of biscuits in Indian households, thoroughly evaluating brand equity and consumer rituals. It uncovers essential category codes, brand perceptions, and actionable cues for driving meaningful innovation.

This study investigates how young urban consumers perceive and engage with online food delivery platforms. The detailed findings uncover distinct brand images, evolving user preferences, and key opportunities to enhance app engagement, customer satisfaction, and loyalty.

This research delves into instant coffee to explore brand perceptions, format preferences, and emotional triggers among female consumers. It further evaluates new concepts for novelty, relevance, and uniqueness, offering insights to stand out in a saturated caffeine market.