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CASE STUDIES
Explore our diverse range of customized, modern, and hybrid research methodology case studies that highlight our expertise and sucessful project outcomes.
The Daily Bread: A 360° Exploration of Bakery Category & Brand Imagery
Exploring bread as a staple, this case study examines consumption patterns, emotional connections, and key decision-making factors behind bakery purchases. The findings highlight how brand values shape everyday buying behavior and consumer loyalty.
Unpacking Snacking Trends and Packaging Perceptions for Bakery Treat Lovers
This study delves into indulgent snacking, examining how mothers and their children interact with bakery treats such as muffins, cupcakes, and croissants. It evaluates new product concepts, innovative packaging, and effective pricing strategies to cater to this segment.
Plastic to Points: Traveler Preferences for Co-Branded Credit Cards
This case study examines the expectations and perceptions of co-branded credit cards among frequent OTA users. It evaluates consumer satisfaction, usage patterns, and reactions to a proposed new credit card offering, providing insights for targeted innovation.
Cracking the Cookie Code: Do the Scripts Make it Crave-worthy and Persuasive?
This study evaluates creative scripts for a new cookie product through 12 focus groups. It captures spontaneous reactions, attention hooks, comprehension, and brand fit to identify the most persuasive narratives that prompt trial and preference.
From Aisle to Aisle: Inside the Travel Bag Choices of Modern Travelers
This study tracks consumer preferences in travel bags through 40 in-depth interviews conducted in Delhi and Mumbai. It maps the purchase journey, explores emotional and functional drivers, and analyzes brand positioning for VIP, Wildcraft, Samsonite, Safari, and American Tourister.
Short-Term, Big Impact: Decoding Microfinance Realities and Client Bank Perceptions
This study uncovers consumer expectations from short-term loans and perceptions of microfinance services. Through 14 focus groups, it captures feedback from borrowers relying on informal lending sources, offering direction for structured financial solutions.
From Cart to Commercial: How Club Factory's TVCs Shape Perception
Conducted through 9 focus groups, this study gauges brand perceptions of Club Factory and reactions to its latest TVCs. It compares responses from users and non-users, offering insight into messaging effectiveness and brand image evolution.
Ad Appetite: Testing TVCs That Resonate with Consumers and Drive Engagement
This TVC evaluation study examines likeability, message clarity, and brand alignment through 12 focus groups. Focused on young QSR consumers, it provides actionable insights on concept strength, memorability, storytelling effectiveness, and engagement.
Two Wheels, One Identity: How Consumers Make Their Next Big Bike Move
This study delves into the decision-making journey of premium bike intenders and recent buyers. Conducted through 16 in-depth interviews in Delhi and Mumbai, it highlights aspirations, lifestyle alignment, brand comparisons, and factors influencing purchase decisions.
Swipe to Serve: How Do Consumers Interact with the Client's App and Evaluate Usability?
This app evaluation study leverages 16 focus groups to thoroughly analyze user experience among tech-savvy students and early jobbers. It delves into usability, content appeal, and competitive performance, offering insights into how it stands against other food delivery apps.
Booked or Bounced? Evaluating the Ideal Hotel Booking Interface for Conversions
This study evaluates prototype hotel booking apps via 12 usability sessions in Delhi and Bangalore. It tracks user navigation, visual design feedback, and ease of booking for frequent leisure and business travelers, aiming to refine UI/UX for stronger conversions.
Styled by Choice: What Drives Loyalty in Fashion Choices and Sustained Preferences
This study investigates fashion brand loyalty through 30 in-depth interviews conducted in Bangalore. Focusing on loyalists of various brands, it captures emotional and rational drivers, key touchpoints across the customer journey, and the values shaping sustained brand preference.