OUR WORK

This automotive study evaluates consumer response to alternative scooter ownership models, especially subscriptions. It explores how flexibility, affordability, maintenance perks, convenience, and reliability influence brand preference and purchasing decisions.

This study explores attitudes toward streaming video content through paid (SVOD) and ad-supported (AVOD) platforms. The research reveals triggers for subscription, content loyalty, user engagement, and how pricing and content access shape user preference.

This research assesses three early-stage advertising ideas for packaged sweet biscuits. Through 6 FGDs across major cities with primary grocery decision-makers aged 21–45. Participants review ideas helping shape storytelling that resonates across snack aisles and screens.

This comprehensive study explores online food delivery patterns across demographics. It covers everything from mood-based ordering triggers to app preference, basket size, and frequency. Participants ranged from students to working parents.

This case study explores the world of frizz control and smoothening products for women. It investigates routine formation, brand preferences, product-switching behavior, and consumer evaluations of both mass and premium brands, highlighting key drivers of satisfaction and loyalty.

Focused on machine wash users, this study deciphers the behavioral and emotional connections consumers have with detergent brands. It captures how users choose between brands and what role price, efficacy, and fragrance play in loyalty.

This study explores evolving perceptions of dating and matrimony apps. It examines motivations, barriers, and differences between different online platforms. The insights reveal how consumers navigate love, social pressure, and digital identities in modern India.

Exploring the journey of mothers as they choose and use childcare essentials, it focuses on various products. Participants—mothers aged 25–36—share their decision-making process, brand trust, unmet needs, and product expectations. Pediatricians add valuable inputs and professional insights.

This research tests four hotel booking concepts for an OTA brand, evaluating their uniqueness, appeal, and ability to overcome booking barriers. It includes both OTA users and offline bookers. The study identifies the route to connect with the digital traveler.

This study examines the buying behavior and decision dynamics of married couples shopping for home furniture. It investigates perceptions of brands like Evok and Urban Ladder, in-store experiences, the evolving online vs. offline purchase journey, and factors influencing final decisions.

This cultural deep-dive into India’s cola consumption explores emotional, functional, and aspirational aspects across generations. It traces shifting values over time, highlights how top brands continue to influence youth identity, and uncovers evolving consumer preferences.

This research assesses four packaging designs to identify the one that best communicates premiumness and brand fit. The study evaluates visual appeal, uniqueness, brand association, consumer preferences, and the emotional connection created by the packaging design.